Client: Air New Zealand

Project: Edition One

New Zealand is renowned globally for its adventure tourism options. As a country we also have world-class dining, shopping and accommodation options  – but most tourist literature points travellers to Victoria Park Market or a bungee jump.

Edition One sets out to change that. It is a 160 page, definitive guide to New Zealand that showcases the best the country has to offer, and purposely excludes the traditional clichéd content. 

Edition One is gifted to inbound Business and Premium Economy passengers travelling on Air New Zealand, select Koru lounges and through statement venues including The Standard Hotel (LA and NY), Colette and Dover Street Markets.

Client: Nike

Project: Night Track Video

Nike are an innovation company, they work tirelessly to create the best possible performance for their athletes and have done so since 1972. The brand has an archive worth talking about and a collection of products which are always in demand, whatever era they were created.

In limited numbers, Nike brought back its 1970's running shoe, The Night Track, the shoe took its aesthetic cues from the disco era.

We created this film to be distributed digitally around the world. The concept plays off the mind games you play in your head when you run, and the cult-esque following of Nike as a brand.

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Client: Air New Zealand

Project: I Am Packed

Air New Zealand leads the way globally as a design and innovation led airline. I am Packed is a user-generated website built to engage a design, brand conscious, and fashionable consumers around the world.

The concept was seeded with high profile influencers and allows users to upload what they are taking on their travel. An opportunity to show the world and their friends how they travel in style.

The site and concept has received significant global attention in the press.

VISIT IAMPACKED.COM

Client: Bank of New Zealand

Project: Not many cities

The effect of the 9000 earthquakes that had rocked Christchurch in the nine months since the first one hit had been well publicised. Across the country, corporates have been vocal and highly public in their support for those affected.

 

The BNZ wanted to take a different approach. Rather than spend money talking about the level of support they were giving they wanted to do something to galvanise the people of Christchurch and recognise what they had been (and are still) going through – a salute to their resilience.

The idea was to enroll Scribe to re-write, re-record and re-release his record breaking single Not Many, still New Zealand’s biggest selling single ever for Christchurch.

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Client: The Standard

Project: The Standard Culture

The Standard Hotels are known around the world as the coolest and most cultural on trend places to stay.

Their brand is more than just about providing a place to stay, it's about creating an experience to remember and embracing creative cultures. The Standard Culture is an editorial led website designed to put The Standard at the center of the world's creative culture and build the brand philosophy and awareness around the world.

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Client: Treasury Wine Estates NZ

Project: Kronenbourg 1664 – The Art of Pleasure

Kronenbourg 1664 is France’s national beer with over 40% market share. Treasury Wine Estates NZ wanted more New Zealanders to share in the pleasure of drinking this fine drop. An on-premise influencer programme was developed to coincide with Bastille Day and bring to life the global positioning line ‘The Art of Pleasure'

Ambassadors engaged with customers on entry to bars to influence ‘the first beer purchase’. Repeat purchase was encouraged through Kronenboug 1664 coins which were distributed on the purchase of a draught beer, and could only be redeemed for another Kronenbourg.

To create brand talk-ability on premise we commissioned six of New Zealand’s most influential artists to create their interpretation of the art of pleasure which were installed into hero bars.

Client: Lily Allen

Project: Launch             

Lily Allen had a unique style and voice - the challenge was to  find a way to launch her onto the international scene with her first album.

A unique look and style was created to match her music and market, giving Lily a clear positioning within the market.

Myspace was used as the launch medium (Lily was the first artist to launch via social online networks)  and we approached fans with a personal connection, allowing them to speak with Lily, and spread the word through their own genuine affiliation. 

19 million albums downloads were achieved.